The LASR Edit

Sekiguchi

Monchhichi Sweet Lollipop Yellow Plush Mascot Keychain campaign hero

Just Landed from Japan: Meet Monchhichi — The 50-Year-Old Icon Taking Over Kawaii Fashion

Posted on July 28 2026

Monchhichi has landed at LA Style Rush — the iconic 50-year-old kawaii character from Sekiguchi, sourced directly from Japan. Shop Sweet Lollipop keychains, Monchhichi Colors, coin pouches, and the canvas tote.

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